The Instant Slide Optin Form was created as an Internet Marketing Website Conversion tool. What it does is instantly slide up an email optin form once the prospects arrives at your website. I've had this tool personally recommended to me by my Busines Partner and others have suggested we add one to all of our sites so I've been looking into this tool lately.
The Instant Slide Optin Form is supposed to increase your subscriber rate by at least 25%. If you take a look on the Internet at top Internet Marketers like Yaro Starak of Entrepreneurs Journey and Alvin Phang of Gather Success, you will see that both of these bloggers use this tool as part of their lead capture process. But keep in mind you can use this tool on a regular website and you don't have to use it on a blog.
If you think about it your main reason for using pop-ups is to attract customers and not to tick them off so they'll leave your site never to come back. But hey we all know that popups work great. So Rob Chuah decided to solve this problem with the Instant Slide Optin Form. Many customers have one reason to focus on a pop-up, and that is because they are diligently looking for a way to close it.
The Instant Slide Optin Form has all the conversion power of a pop-up, with none of the obtrusiveness. And these days customers are too precious to leave a bad taste in their mouth. The objective has always been to get their name and email address so you can legally and ethically market to them, not to repel them. Its no different in the Brick and Mortar world when you have some looney tune pounding on your door trying to sell you an expensive vacuum offering to clean one of your rooms free.
You politely tell him know but he keeps trying to sell you on the item by changing up his wording. You know you don't want it, he subconsciously knows you don't want it but he's hoping by being persistent you'll eventually give in and he'll make the sale. At this point its a tug of war. Whether its online or offline remember you always want to market aggressively but only by using attraction marketing techniques. Popups tend to be too pushy and I've never marketed this way.
Many people get mixed up by confusing aggressive marketing with pushy marketing. I made the distinction way back in 2002 and have made well over a million dollars because I was able to and still make the same distinction today. With the Instant Slide Optin Form you are giving the prospect breathing room to read your site but are constantly reminding them they have the ability to easily optin to your newsletter should they choose to. And if they don't want to, there's a "Close Me" link to the bottom right they can click on so they can still remain on your website without feeling offended.
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